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<title>The Pitancos blog</title><link>https://pitancos.com/blog/</link><description>Practical marketing guides for entrepreneurs and small businesses. Short, clear and ready to apply.</description><language>en</language>
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<item><title>7 common Facebook and Instagram ad mistakes (and how to avoid them)</title><link>https://pitancos.com/blog/facebook-instagram-ads-mistakes/</link><guid>https://pitancos.com/blog/facebook-instagram-ads-mistakes/</guid><pubDate>Mon, 05 Oct 2026 12:00:00 GMT</pubDate><description>If you pay for ads and customers don&#39;t come, you are probably making one of these mistakes. What to check before you spend another dollar.</description></item>
<item><title>How to get to know your ideal customer without paying for market research</title><link>https://pitancos.com/blog/get-to-know-your-ideal-customer/</link><guid>https://pitancos.com/blog/get-to-know-your-ideal-customer/</guid><pubDate>Mon, 05 Oct 2026 12:00:00 GMT</pubDate><description>Five simple, free ways to understand what your customer needs, the words they use and why they buy from you (or don&#39;t).</description></item>
<item><title>Local SEO: how to show up on Google Maps in 5 steps</title><link>https://pitancos.com/blog/local-seo-show-up-on-google-maps/</link><guid>https://pitancos.com/blog/local-seo-show-up-on-google-maps/</guid><pubDate>Mon, 05 Oct 2026 12:00:00 GMT</pubDate><description>A simple guide to help your business appear when people search for what you sell nearby. No jargon, with a checklist.</description></item>
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